I try and cover every conceivable thing you might do with the device and then poke at it a bit more. Think of them more like reference guides than quick and easy summaries. Like all my reviews, they tend to be pretty in depth (perhaps overly so) – but that’s just my trademark DC Rainmaker way of doing things. But how would this new entrant compare to some of the existing powerhouses? And would it meet all the fanfare associated with it? More importantly however, it sounded a bit of a warning call to the rest of the industry that they better wake up in the GPS fitness watch category. After all, it triggered a bit of a departure from Nike’s traditional role with Apple via the iPod/iPhone and the Nike+ experience based on those devices. There was no doubt when the Nike+ GPS Sportwatch was announced back at CES 2011 in January it caused many heads to turn.
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